Product tour
Leadpool, end to end
Leadpool takes leads from your ads, gets them to the right rep in seconds, keeps a consent record on every contact, and bills everyone automatically. Here is what that looks like.
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What kind of business are you?
Leads arrive the instant a form is submitted
Connect your lead sources once: Meta, Google, TikTok, your landing pages, or any CRM webhook. Every submission then lands in Leadpool immediately, from every source, with the consumer's consent to be contacted captured and stored next to it.
| Lead | Source | Consent | Arrived |
|---|---|---|---|
| Maria G. | Meta · Final Expense | Captured | just now |
| Devon P. | Google · Burial Cost Quiz | Captured | 2 min ago |
| Alicia R. | TikTok · Funeral Cost Calculator | Captured | 7 min ago |
Fresh leads ring to on-shift reps in seconds
Reps go on shift and new leads are offered to them one at a time, in a fair order the platform manages for you. A rep claims the lead and is on the phone while it's still hot; if they pass, it moves to the next rep automatically. Owners watch it all happen live.
Under a minute to the first dial in a typical shift. The sooner a rep calls, the more that lead is worth, so Leadpool is built to get them on the phone fast.
| Rep | Status | Lead |
|---|---|---|
| J. Alvarez | Claimed | Maria G., calling now |
| T. Brooks | Offered | Devon P., ringing |
| S. Chen | On shift | Next in line |
See a lead find its rep, step by step
This is a replay of how a single lead moves through the floor. It lands, gets offered to the first available rep, and cascades to the next if it is not grabbed in time. No lead sits waiting.
- +0sForm submitted: Jordan M., Meta · Mortgage Protection
- +1sConsent evidence attached (checkbox, disclosure, timestamp, IP)
- +3sDuplicate submission absorbed, one lead, one charge
- +6sOffered to T. Brooks, ringingOffered
- +26sNo answer, moved on automatically
- +28sOffered to J. AlvarezOffered
- +41sClaimed: rep dialing while the lead is still warmClaimed
One illustrative lead, replayed at ~5× speed. Timestamps are the story of this lead, not a schedule.
The compliance work happens automatically, on every platform-routed contact
The platform does the compliance work on every platform-routed contact: consent is recorded for every lead, do-not-contact requests are suppressed, calls are only placed inside the calling window for the consumer's state, and an audit record exists for all of it. You keep the receipts.
Consent on file
Consent evidence recorded with the lead and kept on file.
Do-not-contact
Do-not-contact requests are suppressed across the platform.
Legal calling hours
Calling windows enforced for the consumer's state.
Audit trail
A record of who did what and when, ready if you ever need it.
What does an unprovable call cost?
TCPA statutory damages start at $500 per violating call and run to $1,500 if willful, and the suits are climbing fast. Move the sliders to see what your team's dial volume looks like when you can't prove a call was compliant.
10,080
Calls / month
120,960
Calls / year
840
Calls per rep / month
36,288
Unprovable calls / year
$18.1M to $54.4M
Theoretical statutory exposure on unprovable calls at $500 to $1,500 per violation (TCPA, 47 U.S.C. § 227). Soberer framing: a single 100-call demand letter runs roughly $90K to $200K once typical defense costs are included, even if you ultimately win.
Provable compliance meter
Today: 70% provable → with Leadpool: every platform-routed call carries a consent record : consent capture, do-not-contact screening, per-state calling windows, and an audit trail on every platform-routed contact.
The $500 above is the floor, not the ceiling. Willful violations run to $1,500 each, and separate tracks stack on top: TRACED Act penalties to $10,000/call, DNC/TSR penalties to $50,120/call, and state mini-TCPAs like Connecticut ($20,000/violation), Texas SB 140 (treble damages + fees), and Virginia SB 1339 (10-year opt-out). Filings keep climbing: 2,788 federal suits in 2024, January 2025 monthly class actions up 268% year over year, and about 78% of all TCPA filings land as class actions (Prospeo 2026, TCPAWorld, ActiveProspect). Landmark settlements have hit $75M to $280M. Illustrative math only: records reduce risk, they are not legal immunity, and this is not legal advice.
How many of your leads can you actually prove consented?
Most teams find the honest answer is close to zero, because their forms never captured provable consent. Move the sliders to see where you stand and what it puts at risk.
400
Unprotected leads / month
4,800
Unprotected leads / year
$2.4M to $7.2M
Theoretical statutory exposure if each unprotected lead gets one contact attempt, at $500 to $1,500 per violation (TCPA, 47 U.S.C. § 227). Every platform-routed lead carries its consent evidence with it, so this number heads toward zero.
Illustrative: assumes one contact attempt per unprotected lead; not legal advice.
Reps fund a pool; leads split fairly
Your team pays into a shared pool on weekly or monthly cycles, and leads are distributed in proportion to what each rep puts in. Pay to play, no favorites. The spend board shows everyone exactly where the money went.
| Rep | Funded | Leads received | Cycle |
|---|---|---|---|
| J. Alvarez | $500 | 41 | Paid |
| T. Brooks | $250 | 20 | Paid |
| S. Chen | $250 | 21 | Due Friday |
Know which ads actually work
The creative leaderboard tells you which ads book appointments and close, not just which ones are cheap. True cost per lead ties your real ad spend to the leads that arrived, and speed-to-lead shows how fast your team gets on the phone.
| Creative | Leads | True CPL | Appointments |
|---|---|---|---|
| “Don't leave them the bill” (video) | 128 | $9.40 | 31 |
| “$255 isn't enough” (static) | 96 | $11.85 | 14 |
| “Lock in your rate” (video) | 73 | $13.10 | 22 |
On-brand ad creatives, generated for any industry
Leadpool builds ad creatives from your angles and brand, in your colors, at every ad ratio, and checks each one against the compliance rules for your industry before it can be used. The same engine, six different businesses:
A final expense creative, made for this business.
Final expense · Medicare · home services · auto · mortgage · solar, each with its own palette and the disclaimer its category requires. Same engine, six businesses.
Everyone sees exactly what they need
Owners and reps get different views of the same platform. No spreadsheets, no group chats about whose lead that was.
Owners
The whole operation: live floor, pool funding and spend, ad performance, compliance records, and billing, all in one place.
Reps
Their leads and only their leads: fresh offers ringing in, their pipeline, their appointments, and what they owe. Nothing else to manage.
Tell us your business, get a starting plan
Pick an industry and team size and Leadpool lays out a starting plan: pool count, daily lead target, a budget band, and a creative cadence. This is the same planner new accounts get on day one.
A starting plan for a Mid (12 reps) Insurance team, tuned for maximum lead volume. The exact numbers are built live in the in-depth demo:
- 0 pools, ~00 leads/daypool structure & daily lead target
- Daily ad budget band: $000 to $0,000
- Creative cadence: 0 angles × 0 creatives, every 00 days
Your exact pools, budgets, and cadence are built live from your answers in the in-depth demo.
Get my full plan: book an in-depth demoWant a live walkthrough?
We'll show you the real thing on your own leads.
Everything shown here is illustrative demo data: no real leads or customer information.